“Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation provides both the fuel and also the source material for building prototypes and getting innovative solutions into the hands of your users.”
-d.school, An Introduction to Design Thinking PROCESS GUIDE
The Nielsen Norman Group defines ideation as “the process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them.” The focus is on quantity of ideas rather than quality. The overall goal is to help you design better products, services, processes, strategies, spaces, architecture, and experiences. Design thinking helps you and your team develop practical and innovative solutions for your problems. It is a human-focused, prototype-driven, innovative design process.
Artistic renderings are used in the ideation phase to sell and implement an idea. It’s widely accepted that architectural design begins with the investigation of massing.
Massing influences the sense of space that the building encloses, and helps define both the interior and exterior shape of the building. It affects the visual impact a building forges, and from afar creates the most impact on the eye.
In architectural rendering, unlike creating drawings and schematics, there is often a spirit or main feeling that is persuasive and engaging. The disciplinary overlap between architecture and film is fundamental and has brought the two closer through the idea of storytelling, a notion inherent to both disciplines. In fact, architecture has appropriated cinematic techniques that rely on color, lighting, framing, composition, and angles to convey moods. They even share similar software and modeling techniques.
Building Information Modeling
BIM facilitates smart design, innovation, and collaboration. It’s a process that involves creating and using an intelligent 3D model to inform and communicate project decisions. Depending on the project size and the level of detail desired it spans from:
- 2D: 2-Dimensional view
- 3D: 3-Dimensional Model
- 4D: Time Schedule
- 5D: Budget (Cost)
- 6D: Facilities management (Maintenance)
- 7D: Sustainability (Life Cycle)
- 8D: Occupational safety and health